Alessandra Grendele

Alessandra Grendele

Director of E-Commerce, Marketing, Data, and Digital Transformation, Carrefour Italy

Participate in:

Innovation Tram 2023 in the metaverse
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IT Manager with over 20 years of experience in the field of Information Systems and leading Digital Transformation projects, Grendele joined Carrefour Italia in 2019 as Chief Information Officer. In December 2020, she became part of the Executive Committee with the broader responsibility of IT and Digital Transformation Director, and in October 2022, she was appointed Director of E-Commerce, Marketing, Data, and Digital Transformation.

With a strong passion for new technologies, customer experience, innovation, and sustainability-related issues, he guides the evolution of the company in Italy to become a Digital Retail Company that places digital and data at the center of the value creation model.

Graduated in Management Engineering, she previously held the role of IT manager in the Financial Services sector at Intesa SanPaolo before joining the Start-up CheBanca! in 2008 until assuming the role of CIO in 2016.

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