Milan Digital Week 2023: the Tram of Innovation by Women&Tech® ETS runs in the Metaverse

Milan, September 20, 2023

5 days of meetings - from October 5 to 9 - during which it will be possible to board the virtual tram in the Metaverse and, through your avatar, experience an engaging event by attending talks, conferences, presentations, and interacting with experts. The project is conceived by Women&Tech® ETS on the The Nemesis platform, a global leader, in collaboration with ABB, Banca Generali, Carrefour Italia, Cisco, Fastweb, Intel, Kelly Italia, Nexi, SAP, Siemens, TeamSystem.

Virtual environments are set to become an increasingly integral part of our daily lives, with 25% of people expected to spend at least one hour a day in them by 2026, according to Gartner. On the occasion of Milan Digital Week 2023, The Tram of Innovation, organized by Women&Tech ® ETS - Association of Women and Technologies in collaboration with ABB, Banca Generali, Carrefour Italia, Cisco, Fastweb, Intel, Kelly Italia, Nexi, SAP, Siemens, TeamSystem, and with the technical support of DKTS, evolves and comes to life in the Metaverse on the world-leading platform The Nemesis.

"Mobile Place" where citizens can, for free, listen to the experiences and testimonies of the protagonists of the digital transformation, the project, conceived by the president of the Association, Gianna Martinengo, has reached its sixth edition. Since 2018, it has physically and virtually involved over 15,500 people, offering both insights into future scenarios made possible by technology, as well as concrete proposals and solutions that have shown how it can help people's daily lives.

From October 5th to 9th, in line with the theme of Milano Digital Week, "Developing limits for a digital transition and inclusive, sustainable, and ethical technological innovation," the Tram becomes a space accessible and usable by anyone, even those who cannot be physically present, offering an engaging and interactive mode for a unique digital experience. The historic vintage tram from ATM and the new Tramlink recreated in the metaverse will move in a virtual space inspired by the central streets of Milan, starting and ending in Piazza della Scala.

Participants will be able to board using personalized avatars and interact in real time with speakers and other users. An immersive experience that will allow you to move within the virtual environment, explore different areas, and actively participate in the proposed activities, also attending speeches by representatives of institutions, companies, schools, universities, and research.

The focus of the interventions will be on emerging digital technologies (AI, Web 3.0, Metaverse, and Robotics, Cybersecurity) and their impact and intersection with biotechnologies, new materials, energy, and the environment. Particular attention will be paid to accessibility, ethics, and sustainability.

The Innovation Tram also aims to actively engage younger generations with gamification activities during the tram rides, an entrance test into the metaverse to assess the level of knowledge of the topics that will be discussed, and a final test that will offer users who answer correctly the chance to win exclusive prizes.

To complete the experience, on the afternoon of October 5th, at Palazzo Giureconsulti, there will also be a physical "speed date" event, organized in collaboration with the Chamber of Commerce of Milan Monza Brianza Lodi and its Committee for Female Entrepreneurship, dedicated to Generation Z. Students, young people will have the opportunity to meet and interact with key figures in innovation and change from companies, institutions, universities, and the world of research, including Arianna Censi, Mobility Councilor of the Municipality of Milan, Chiara Benedetta Cormanni, President of the Committee for Female Entrepreneurship of the Chamber of Commerce of Milan Monza Brianza Lodi, Layla Pavone, Coordinator of Technological Innovation and Digital Transformation Board of the Municipality of Milan, and Professor Patrizia Steca, President of the University of Milan Bicocca's CUG.

"Since the first edition in 2018, new technologies and their impact on all aspects of our society and daily life have evolved more rapidly than we could have ever imagined. In this context, we believe it is important to maintain a constant dialogue with citizens to ensure that innovation does not leave anyone behind and at the same time to offer, but also seize, new opportunities," stated Gianna Martinengo, founder and president of Women&Tech ETS, who added: "The Innovation Tram offers everyone an experience that combines tradition - the tram - with innovation, represented by the future 'technological' that awaits citizens, as well as businesses, the research and education sector, and institutions."

The experience will be accessible both from iOS and Android smartphones, as well as through a browser by signing up at the following link https://www.eventbrite.it/e/709468197477.

Special thanks to Laura Liguori, Partner at Portolano Cavallo, Miriam Cresta, CEO of JA Italia, Stefania Trazzi, Partner at Imageware, for their valuable collaboration, and Sara Noggler, web3 and metaverse advisor, for mentoring in identifying the ideal supplier for the project.

Women&Tech – Women and Technologies ETS

Nas born in 1999 as a social responsibility project by Gianna Martinengo developed within Didaelkts, the company she founded. In 2009 Women&Tech® becomes an association shared by a network of companies and individuals who offer their skills to achieve its mission. The goals of the Association are: to enhance female talent in scientific research, technology, and innovation; to promote projects and actions aimed at combating stereotypes and gender discrimination; to contribute to guiding young people towards future professions, including sustainable entrepreneurial models. In 2022 Women&Tech acquires the qualification of Third Sector Entity (ETS), thus formalizing the values and transparency that have always characterized the initiatives developed for companies, institutions, and universities, implementing projects on sustainability, inclusion, enhancement of human capital, diversity, and much more. Gianna Martinengo is an entrepreneur, humanist by training, and technologist by choice. Her vision of science and technology has always centered on the person and their needs, making them accessible to everyone and suitable for promoting sustainable development.

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