Serena Birgonzi

Associate Director Brand Strategy & Guidance - Kantar

Serena joined the marketing services industry in 2009, after a 4-year adventure in the USA, where she completed an MBA and participated in different consulting projects.
She has started in Millward Brown in the client service team, focusing on brand & comms projects for international clients, then continuing her professional development in Kantar with a focus on brand themes. Since 2021 she is also a member of Kantar Italy’s Advisory unit. In her current role she covers both commercial and people management responsibilities.