Deborah Giaccone

Siemens – Head of Communications Italy & Greece

I wanted to do communications since when I was not even clear of what it could be. Despite my introvert attititude, I found in communications a broad place since it's never the same, it feeds my curiosity, triggers my limits but luckily also enhances my strenghts and especially It allows me to keep learning and growing my capabilities and my mind.
This brought me where I am now, +20 years afterwards, dealing with Corporate Communications, Change communications, Crisis Management, brands and marketing communication, Social Responsibility, Media Relations, Digital communications, Event Management, Internal Communications and engagement, Brands and patients advocacy. Always with a CEO to support. What is my favourite piece of the job? Creating value for the business in all the possible ways by building long standing relations with diverse people, as the source of any kind of communications exchange.